Be Stupid

Basta con l’inglese, hanno ragione alla Diesel. L’inglese non è più cool, parlarlo e scriverlo in modo decente o quasi è normale. Farci gli slogan per le pubblicità vuol dire essere finto chic, perché qui siamo in Italia. Voto a Diesel per questa nuova campagna, 10. Voto alle dichiarazioni del suo manager, 1. Leggete un po’. “Con questa comunicazione Diesel vuole raggiungere un obiettivo molto importante: comunicare a tutti il messaggio BE STUPID. Per farlo abbiamo scelto di passare dall’inglese al dialetto avvicinandoci così alle realtà locali e creando sempre più prossimità con il consumatore.” Dino Pace - Country Manager Diesel Italia. Dino, che vuol dire prossimità? E’ qualcosa che si mangia?

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